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Cultivation Strategies of Professional English Ability of Cruise Service Program in Chinese Higher Vocational Schools

Received: 14 October 2019     Accepted: 6 November 2019     Published: 12 November 2019
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Abstract

China's cruise industry has developed rapidly. The major international cruise companies have entered the Chinese market, and the number of cruise tourists has also increased. However, the speed of China's cruise talent training is lagging behind the speed of industry development, and the quality of talents does not meet the requirements of enterprises. This paper analyzes the professional ability of the work position in the service department on board, and proposes six countermeasures to improve the English ability of cruise service-oriented students in China's higher vocational colleges: implementing the ability-based teaching philosophy, clarifying the professional English teaching objectives, and carrying out the use of ESP classroom teaching method, designing teaching plans and contents based on industry standards, clarifying the evaluation standards of the students’ English language ability, and training the competent professional English teachers. For improving the English language ability of the students of the cruise service program, the paper concludes that the teachers need to establish a teaching philosophy based on competency, apply the ESP classroom teaching method, and to be trained with both English language teaching ability and cruise industry knowledge.

Published in Science Journal of Education (Volume 7, Issue 6)
DOI 10.11648/j.sjedu.20190706.12
Page(s) 121-126
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Cultivation Strategies, English Teaching, Cruise Service Program

References
[1] Yu Shicheng. 2012-2013 China Cruise Development Report [M]. Shanghai Pujiang Education Press. 2013: 2.
[2] Zhao Ling. Research on the Training Mode of Cruise Tourism Talents in Colleges and Universities [J]. Journal of Maritime Education Research, 2009. 2: 57-60.
[3] Li Yan, Sun Wei, Research on the Standardization of Professional English Speaking Assessment for Higher Vocational Cruises under the Background of Combination of Production and Education——Taking Tianjin Maritime Vocational College as an Example [J]. English Teachers, 2017, No. 19: 36-39.
[4] Mei Yingchun, Jiang Yunfeng, Research on the Pragmatic Competence Improvement of International Cruise Service Management Students Based on Relevance Theory [J]. Journal of Nantong Shipping Vocational College, Vol. 14 No. 3 Sep. 2015: 100-103.
[5] Xiao Jian, Practical Research on the Training Mode of English Compound Talents in Higher Vocational Cruises [J]. Journal of Maritime Education Research, 2015. 2: 63-67.
[6] Liu Shuang, Research on the Cultivation of Students' Language Ability in English Courses of Higher Vocational Cruises under CBLT Mode [J]. Journal of Jinan Vocational College, Oct. 2018 No. 5 (Serial No. 130): 17-18.
[7] Wan Xianmei, Talking about the Effective Connection between Practical English and Industry English Teaching in Higher Vocational Colleges [J]. Taxation, 2017, 32: 168-169.
[8] Gao Suxia, Yan Caiyun, Mao Yuhong. Strengthening professional English teaching to improve students' comprehensive ability [J]. Journal of Hetian Teachers College, Vol. 28, No. 6, 2009 (7): 247.
[9] Shi Min. Problems and Solutions of English Teaching in International Shipping Majors in Higher Vocational Colleges [J]. Journal of Maritime Education Research, 2014. 1: 101-102.
[10] Zhang Lijing. Application of Maritime English Reading Teaching Model in Simulated Work Situation [J]. Journal of Maritime Education Research, 2014. 2: 94-96.
[11] Wang Lijun, Zhuo Yongqiang, Wang Sisi. Maritime English Listening and Conversational Scenario Teaching Based on Ship Maneuvering Simulator [J]. Journal of Maritime Education Research, 2014. 1: 91-93.
[12] Zhang Anbin, A preliminary study on the reform of professional English teaching in higher vocational aircrew based on job demand [J]. Journal of Changsha Aeronautical Vocational and Technical College, Vol. 12, No. 1, 2012 (3): 16-20.
[13] Wu Wei, How to Develop Professional English Teaching in Higher Vocational Undergraduate Colleges [J]. Journal of Xingtai Vocational and Technical College, Vol. 26, No. 2, 2009 (4): 7-8.
[14] Zeng Jianping, Zeng Xiang, Research on Bilingual Teaching Materials [J]. Journal of Nanchang Institute of Aeronautical Engineering (Social Science Edition), Vol. 8 No. 1, 2006 (1): 87-90.
[15] Zheng Lijun, Australian Vocational Education Teacher Enterprise Practice: Background, Current Situation and Enlightenment [J]. Vocational and Technical Education, No. 27, 2014. 9. 20: 41.
Cite This Article
  • APA Style

    Qian Xi-lu. (2019). Cultivation Strategies of Professional English Ability of Cruise Service Program in Chinese Higher Vocational Schools. Science Journal of Education, 7(6), 121-126. https://doi.org/10.11648/j.sjedu.20190706.12

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    ACS Style

    Qian Xi-lu. Cultivation Strategies of Professional English Ability of Cruise Service Program in Chinese Higher Vocational Schools. Sci. J. Educ. 2019, 7(6), 121-126. doi: 10.11648/j.sjedu.20190706.12

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    AMA Style

    Qian Xi-lu. Cultivation Strategies of Professional English Ability of Cruise Service Program in Chinese Higher Vocational Schools. Sci J Educ. 2019;7(6):121-126. doi: 10.11648/j.sjedu.20190706.12

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  • @article{10.11648/j.sjedu.20190706.12,
      author = {Qian Xi-lu},
      title = {Cultivation Strategies of Professional English Ability of Cruise Service Program in Chinese Higher Vocational Schools},
      journal = {Science Journal of Education},
      volume = {7},
      number = {6},
      pages = {121-126},
      doi = {10.11648/j.sjedu.20190706.12},
      url = {https://doi.org/10.11648/j.sjedu.20190706.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjedu.20190706.12},
      abstract = {China's cruise industry has developed rapidly. The major international cruise companies have entered the Chinese market, and the number of cruise tourists has also increased. However, the speed of China's cruise talent training is lagging behind the speed of industry development, and the quality of talents does not meet the requirements of enterprises. This paper analyzes the professional ability of the work position in the service department on board, and proposes six countermeasures to improve the English ability of cruise service-oriented students in China's higher vocational colleges: implementing the ability-based teaching philosophy, clarifying the professional English teaching objectives, and carrying out the use of ESP classroom teaching method, designing teaching plans and contents based on industry standards, clarifying the evaluation standards of the students’ English language ability, and training the competent professional English teachers. For improving the English language ability of the students of the cruise service program, the paper concludes that the teachers need to establish a teaching philosophy based on competency, apply the ESP classroom teaching method, and to be trained with both English language teaching ability and cruise industry knowledge.},
     year = {2019}
    }
    

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    AB  - China's cruise industry has developed rapidly. The major international cruise companies have entered the Chinese market, and the number of cruise tourists has also increased. However, the speed of China's cruise talent training is lagging behind the speed of industry development, and the quality of talents does not meet the requirements of enterprises. This paper analyzes the professional ability of the work position in the service department on board, and proposes six countermeasures to improve the English ability of cruise service-oriented students in China's higher vocational colleges: implementing the ability-based teaching philosophy, clarifying the professional English teaching objectives, and carrying out the use of ESP classroom teaching method, designing teaching plans and contents based on industry standards, clarifying the evaluation standards of the students’ English language ability, and training the competent professional English teachers. For improving the English language ability of the students of the cruise service program, the paper concludes that the teachers need to establish a teaching philosophy based on competency, apply the ESP classroom teaching method, and to be trained with both English language teaching ability and cruise industry knowledge.
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Author Information
  • Hotel Management Department, Tourism College of Zhejiang, Hangzhou, China

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